Spirit Airlines has announced its new Ultra Low Cost Carrier brand that celebrates the colors of the Caribbean and Latin America regions. The first plane painted with the new colors debuted at Fort Lauderdale Hollywood International Airport this past September.

The company's energetic new colors reinforce Spirit's four brand principles:

• Caliente Red - Low Fares
• Palm Tree Green - On-time and Reliable
• Sunshine Yellow - Clean New Planes
• Ocean Blue - Friendly Staff

Repainting Spirit Airlines' fleet also is a strong statement of the carrier's commitment to low costs because repainting the planes saves the company money. The new paint itself costs less than the current colors, and it weighs significantly less, which means the plane burns less fuel. As fuel prices continue to soar, the savings go up even more.

Spirit Airlines will update its uniforms, airport signage, website, and other branded areas to embody the new look and feel, and most of them should be completed by Fall 2008.

About Spirit Airlines
Spirit Airlines, Inc. is the largest Ultra Low Cost Carrier in the United States, Latin America and The Caribbean. Its all-Airbus fleet, the youngest in the Americas, flies more than 185 daily flights to 36 destinations. The company is based in Miramar, Florida, and employs 2,300 professionals.